Yes, this photo was taken in front of Sephora last Saturday; and yes, as a VIB Rouge, I took advantage of the early access and did pick up few items which I shared in this haul video. Wish I can tell you how easy it is to navigate the aisle, browse online, or ask a sales associate but unless you come prepared as a well-informed prospective consumer, finding vegan and cruelty-free products at a beauty junkie’s mecca can be overwhelming and at times confusing. But here are some helpful tips to make your trip satisfying at the very least (read How to Veganize Your Beauty Stash):
Follow vegan and cruelty-free bloggers and/or social media influencers. My Beauty Bunny, Phyrra, Logical Harmony, Cruelty-free Kitty and Ethical Elephant are household names in the context of beauty world. Their list are constantly updated, making it easy for everyone to stay in the know.
Familiarize yourself with the most common cosmetic ingredients that contain animal or its byproducts (I listed top 10 here). Carmine, collagen, retinol, musk, squalene, hyaluronic acid, lactic acid are some but if you want a more comprehensive “watch” list, PETA is another resource listing A-Z.
Ask the company direct if they are vegan and cruelty-free. However, please note that some companies like L’Oreal may claim that their products are vegan but in the true definition of veganism (no animal, byproducts, testing, cruelty involved), they are not because they test on animals! Also, a product may not always bear the vegan, leaping bunny or cruelty-free logo so it’s always best to do your background check.
Join Facebook groups, it’s the best way to connect with people who share the same preference.
Why you should not rely on search function of Sephora (online). Well, let’s do a test. Type vegan and you will see Bobbi Brown, Benefit, among others. These brands are certainly not cruelty-free and while their products may not contain animal ingredients, the true ethos of veganism is again no cruelty involved in every step of the process.
Why you should not rely on Sephora sales associates. Sadly, most of them are not aware whether a product is vegan, cruelty-free or both. It’s not their fault. They are trained on how to make a sale in general. Unless of course, the galaxy connived in that fateful shopping spree of yours, you chance upon a sales associate who knows a thing or two about your thingy.
Curious what made it to my shopping cart? here they are
Here are my recommendations based from previous positive experience
Will you be buying anything from Sephora Spring Sale 2018? Here are the codes:
April 13-16, 20-23: 15% off with code YAYROUGE
April 20-23: 15% off with code YAYVIB
Apr 20-23: 10% off with code YAYINSIDER
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