How do you pack your makeup when you travel? I mean, do you carry copious amount or just stick with the basics? I’m all for keeping it light and simple, just like how the creators of Stowaway Cosmetics conceptualized the brand. Scroll down for full details and swatches of the recently released The Essential Eye Palette and see if it deserves extra space in your purse.
Literally the size of a credit card, this eye shadow palette retails for $25 and features eight neutral shades (4 mattes, 4 shimmers). The case is made with plastic with rubberized texture and clicks open to a mirror and small double-ended brush (angled and flat). Personally, I find the price on the high side considering the minuteness of the palette and total net weight which amounts to 0.012 oz/ 35 g. Quality-wise, the shades’ formula is comparable to Pixi (“luxe drugstore”) and save for the shimmers which have minor fallout issue (readily fixed by applying it wet), they are easy to blend.
Because this palette is made for women-on-the-go, I see it as being a travel companion more than vanity essential (i.e for touch-ups inside the car, in the office or when out and about partying). From the brand “Stop compromising on your makeup! Stowaway makes it easier to feel #beautifulanywhere. Half the size of standard cosmetics, Stowaway products are designed to be finished before they expire. Finally, you can buy makeup you love in sizes you can carry! Founded by Chelsa Crowley and Julie Fredrickson on the philosophy that makeup should fit into your life, Stowaway knows that you’re on-the-move, and your beauty products are too. Our portable sizes are not only convenient but allow us to create premium, safe products. Since the products are designed to be finished before they expire, they don’t contain harmful preservatives. You can count on us to be paraben-, phthalate-, and cruelty-free.”
Here’s a minimalistic makeup featuring Stowaway The Essential Eye Palette.
In this cutthroat makeup industry, it is hard to compete against the giant and virtually omnipresent brands (luxury, high end, drugstore) so having a unique selling proposition significantly helps startup or independent brands like Stowaway to thrive. You can check out the entire product line here (offhand, I am interested to try the lipstick and beauty balm!)