** This post was sponsored by Madam C.J. Walker Beauty Culture. Experience and opinion are my own **
If you’ve been dyeing your hair frequently, then you know that it’s only a matter of time ’til it becomes fried, frizzy and weak. Unfortunately, it’s a dilemma I’m trying to conquer by meticulously nourishing my hair with products intended to mend, moisturize and reanimate my once- crowning glory. I had the opportunity to try Madam C. J. Walker Beauty Culture Dream Come True Collection, scroll down to see how I incorporate their products in my weekly gotta-pamper-moi-routine.
Madam C.J. Walker Beauty Culture pioneered the Dual Encapsulation Oil Technology. In a nutshell, it infuses two natural oils (reparative and style-enhancing) to boost hair’s conditioning needs. There are four collections, each targeting your hair’s utmost concern.
There are three products in the Dream Come True collection, used individually or together, they all provide unparalleled hydration and nourishment. Let’s start with Wonderful Pre-Wash Protein Treatment (6 oz, $32), packed with protein, it intensifies hair strands and prevents breakage. I consider this as the first step to reviving hair strength. Before shampooing, dampen hair then apply this generously from roots to tips. Leave on for 15 minutes to allow hair to soak in all the ingredients such as shea butter (deep hydration), provitamin B5 (seals moisture and keeps hair shiny), coconut oil (prevents spit ends and adds luster to hair). Rinse and follow with shampoo and conditioner for color-treated hair.
Battling with dry and/or flaky scalp? Wonderful Scalp Exfoliator (4 oz, $32) is heaven-sent! I’ve always wanted an exfoliant for scalp because like our face and body, it does need serious sloughing too. While some of you may associate exfoliation with grit, note that this product has smooth texture. Key ingredients include salicylic acid, a natural exfoliant, shea butter for hydration, olive oil for maximum conditioning, coconut oil for luster and split end prevention. Prior to washing hair, massage a dollop directly on scalp, then leave for 10-12 minutes. Rinse, shampoo and condition hair per usual.
Fan of hair masks? you have to include Wonderful Deep Conditioning Masque (6 oz, $32) to your stash. I’m due for another hair color anytime soon (I went blue black in December, underwent two ash blonde highlight sesh in February) so imagine the ordeal my hair had to endure, all for this zilla’s vanity. But see, Madam C.J. Walker knows what a woman wants. Packed with the same ingredients mentioned above but with the addition of willow (conditions scalp to restore hair health), this masque did address my concerns: soft & well-hydrated hair for days (since I wash my hair every 3 days). After shampoo, apply from scalp to ends and leave on for 15 minutes. Rinse thoroughly with cool water and style as needed.
I’m impressed with this collection (plus my hair smells amazing for days) so a purchase down the line is definitely happening! You can find Madam C.J. Walker Beauty Culture products at Sephora or you can use this locator for other stores.
** Sponsored post, products provided. Affiliate links are used. Read disclaimer for full details **