If I were to police makeup advertisements, mascaras deserve serious jail time. Seriously, everything I see from TV to print promise ginormous lashes that are impossible to achieve without extra reinforcement from falsies and fallacies a.k.a photoshop. That’s why I turn to blog reviews and consumer feedback because I get to read the real score. With that said, will Pur Cosmetics Fully Charged Magnetic Mascara transform my lifeless lashes to vavava-voom proportion? scroll further for the juice and scoop!
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Per company’s claim “this anti-aging mascara contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance. It is fortified with provitamin B5 and biotinoyl tripeptide-1 to help prevent lash loss. It also has carnauba and beeswax to define lashes all day”.
Truth be told. Anything with “anti-aging” sells. It is the promise of youth everyone years for. But c’mon, for lashes? unless you have a medical condition which causes severe hair or lash loss, then occasional fall out is a normal occurrence. Now that you know my stance, I will evaluate Fully Charged based on its overall performance and not on the anti-aging benefit.
The formula is wet and thick which delivers the blackest of black pigment, ergo the illusion of thicker lashes. It does hold my lashes the whole day with minimal transfer on my under eye (usually on the left side for some odd reasons). One coat instantly transforms my sparse and lifeless lashes to defined and awakened, a quick makeover so to speak (as shown in the photo). It has a tendency to clump at second coat so I stop at one because I’m not into tarantula-like lashes. The size of the brush is bigger to what I would normally prefer thereby making it a bit of a struggle to maneuver around the corners.
But overall, it’s still a decent mascara to try. With few tweaks here and there (i.e making the brush smaller or reducing the “wetness” level), it has great potential!