Are My Lashes Fully Charged?

If I were to police makeup advertisements, mascaras deserve serious jail time. Seriously, everything I see from TV to print promise ginormous lashes that are impossible to achieve without extra reinforcement from falsies and fallacies a.k.a photoshop. That’s why I turn to blog reviews and consumer feedback because I get to read the real score. With that said, will Pur Cosmetics Fully Charged Magnetic Mascara transform my lifeless lashes to vavava-voom proportion? scroll further for the juice and scoop!

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Pur Cosmetics Fully Charged Magnetic Mascara Review

Per company’s claim “this anti-aging mascara contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance. It is fortified with provitamin B5 and biotinoyl tripeptide-1 to help prevent lash loss. It also has carnauba and beeswax to define lashes all day”.

Pur Cosmetics Fully Charged Magnetic Mascara Review

Truth be told. Anything with “anti-aging” sells. It is the promise of youth everyone years for. But c’mon, for lashes? unless you have a medical condition which causes severe hair or lash loss, then occasional fall out is a normal occurrence. Now that you know my stance, I will evaluate Fully Charged based on its overall performance and not on the anti-aging benefit.

Pur Cosmetics Fully Charged Magnetic Mascara Review

The formula is wet and thick which delivers the blackest of black pigment, ergo the illusion of thicker lashes. It does hold my lashes the whole day with minimal transfer on my under eye (usually on the left side for some odd reasons). One coat instantly transforms my sparse and lifeless lashes to defined and awakened, a quick makeover so to speak (as shown in the photo). It has a tendency to clump at second coat so I stop at one because I’m not into tarantula-like lashes. The size of the brush is bigger to what I would normally prefer thereby making it a bit of a struggle to maneuver around the corners.
But overall, it’s still a decent mascara to try. With few tweaks here and there (i.e making the brush smaller or reducing the “wetness” level), it has great potential!



  1. March 30, 2016 / 3:02 pm

    I seem to be having better results with this mascara than most. I get a lot more volume from this big brush head and wet formula than I do from my other mascaras. It just takes a bit longer to use

  2. March 30, 2016 / 7:14 pm

    It looks great on you, however, I'm not fond of the idea of spider lashes and too wet formula 🙁

  3. March 30, 2016 / 7:26 pm

    I think I would prefer this if it had a smaller brush.

  4. March 31, 2016 / 1:01 am

    I really like the wand on this mascara. I'm still testing it out, but so far the formula seems pretty good. My limp little lashes need a miracle to get great results, but it definitely lengthens!

  5. March 31, 2016 / 1:07 am

    I'm still testing mine out! So far it's not bad!

  6. March 31, 2016 / 1:49 am

    I do see a good difference. I prefer a fatter brush myself but to each her own.

  7. March 31, 2016 / 3:15 am

    The brush was hard to work with the first time but since then I'm used to it and like the mascara.

  8. March 31, 2016 / 3:46 am

    I usually like Mascaras like this after they've dried out a little. Heavy, wet formulas make my lashes stick together when I blink!

  9. March 31, 2016 / 5:27 am

    I have a hard time sticking to one coat with mascaras, but this does look great on your lashes.

  10. March 31, 2016 / 12:50 pm

    I totally agree that mascara claims are preposterous. But I like the way your lashes look with this one!

  11. March 31, 2016 / 2:31 pm

    I still haven't tested mine out yet, but I really see a difference. I'm not crazy about the fact that it starts to clump on the second coat though.

  12. March 31, 2016 / 5:33 pm

    Pretty amazing. I am all about thick lashes too.

  13. March 31, 2016 / 5:48 pm

    I do see a difference between no mascara and mascara on you, but I don't think it's the best.

  14. March 31, 2016 / 7:41 pm

    The brush is definitely gigantic. It definitely gives your lashes some thickness and length. I like wet mascara, but thought this was too thick.

  15. March 31, 2016 / 10:39 pm

    I have yet to test this but it looks promising.

  16. April 1, 2016 / 2:30 am

    I like this mascara too, but I agree that 1 coat is plenty! I love the keyboard pic BTW. 🙂

  17. April 1, 2016 / 3:41 am

    Great review! I just got this in and will take your tips into consideration when I wear it!

  18. April 1, 2016 / 4:04 am

    anti-aging mascara? I guess the anti-aging part is the fewer lashes falling out?

  19. April 1, 2016 / 6:39 pm

    I like that you mentioned the size of the brush. I also often struggle with brushes that are too big.

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