Dewy and well hydrated skin is one of the top beauty trends for Spring 2016 and complexion-authority PUR Cosmetics is paving the way with its Hydrafluid Water Serum Foundation. Read further for the big scoop plus swatches of the entire range!

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spring beauty trend, pur cosmetics hydra fluid water serum foundation, swatch, review

Retailing for $39 (30ml, 1 fl oz), PUR Hydrafluid Water Serum Foundation renders light yet buildable coverage with noticeable dewy finish and weightless feel on the face. Made for maturing and/or dry skin, this foundation features an encapsulated water complex sourced from the Swiss Alps glacier water which claims to provide skin with sublime hydration.

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The see-thru nozzle and slim tube gives an impression that it is first and foremost, a skincare product. From a consumer standpoint, I think it is a clever marketing move because I view it multi-functional more than anything else. You need 2-3 pumps to cover the face evenly. I find that it applies and blends better with foundation brush compared to beauty sponge. Without setting powder, I had to blot my face three times during a ten-hour wear time. With setting powder, I noticed shine at mid-day so I had to blot to reduce the extra dewiness. It does melt with sweat so if you’re heading outdoors or working out vigorously, it’s something to consider but with indoors or day-to-day office shenanigans, this foundation makes skin appear glowing and smooth. As mentioned, this appeals to dry and/or combination skin and not so much with  oily, given the oil breakthrough component.

spring beauty trend, pur cosmetics hydra fluid water serum foundation, swatch, review

There are only five shades to choose from so expect hit or miss. Given their limited spectrum, I fall between light and medium as I find the latter a tad darker for my normally medium skin tone. For reference, here’s moi before and after. PUR Hydrafluid did minimize some redness and unevenness. 

spring beauty trend, pur cosmetics hydra fluid water serum foundation, swatch, review
Right photo: medium shade 

Oh the power of concealer, bronzer and red matte lips! Minimal makeup for the ever so busy gal!

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Lips: Anastasia Liquid Lipstick (Bloodline, review here)
Bronzer: Tom Ford Bronzing Powder Gold Dust (review here)

Overall, if you’re looking to amp up your beauty vis-a-vis skincare routine, PUR Hydafluid Water Serum Foundation is worth checking out.  It’s now available via PUR website and will launch on February 7, 2016 at Kohls and Ulta.


what do you think of this foundation?


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