One thing is certain: the eyeshadow category is getting more and more exciting, what with the continuous innovation in terms of product design, stellar quality and consumer-centric approach initiated by brands. Case in point, butter LONDON’s newest offering, the ShadowClutch Customizable Colour Palette.
In a nutshell, ShadowClutch ($39, 7.2 g/ 0.24 oz) features six shades neatly arranged in a palette which is sold in two versions: Natural Charm is very Fall-ish with its earth-toned shades (ranging from khaki to beige to vanilla) while Pretty Proper exudes Spring (pink, espresso and charcoal). In addition, you can buy eyeshadows (4 separate duos) that you can interchange, hence the concept of palette customization. For extras, this beauty carries a decent-sized mirror and a dual-ended good quality applicator brush.
Top L-R: Linen, Quartz, Camo
Bottom L-R: Camel, Citrine, Leather
Natural Charm has 3 mattes (Linen, Camel, Leather) and 3 shimmers (Quartz, Camo, Citrine). Linen and Camel are quite powdery (typically common to matte eyeshadows I have so far tried) but Quartz, Camo and Citrine are phenomenal in terms of pigmentation and texture. Applied over eye primer, these eyeshadows blend beautifully sans fallout with wear time of about eight hours with very minimal creasing.
These separate duos are sold for $15 each. They are “the pop of color” for Natural Charm and Pretty Proper. Fancy Flutter features Feather (satin peachy beige) and Plume (shimmer green/maroon holographic). Both are stunning when worn together. Plume is a unique shade because depending on lighting, it shifts from green to brown to maroon. Moody Blues features Sequins (shimmer soft mint green) and Sapphire (shimmer dark blue).
To change the eyeshadow, lift each side of the palette to raise the bar (as photographed). It’s a bit tricky in the beginning because there is no arrow (or directions) but if you’re born with gut feel then you will survive the apocalypse, I mean how to decipher this palette. Slide out, slide in the new, close, bam.
Care for swatches? Here are the shades from Natural Charm…
… and from separate duos Fancy Flutter and Moody Blues
Finally, my Fall FOTD inspired by ShadowClutch Natural Charm!
I have also used other makeups from butter LONDON so technically, this is a one-brand FOTD: Iconoclast Mega Volume Lacquer Mascara (review here), Wink Eye Pencil and Lippy Bloody Brilliant Lip Crayon Ruby Murray (review here)
how do you like the idea of customizable palettes?
* Press samples and affiliate links are included *