Jane Iredale Longest Lash Thickening and Lengthening Mascara Review (Plus A Childhood Memory)

jane iredale longest lash thickening and lengthening mascara review, tips for natural-looking lashes

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Pica: an eating disorder characterized by habitual eating of non-food items like dirt, crayon, sand, etc. Once I had a childhood neighbor who loves to chew on rock and mud. I always thought she got it from her mom whom I caught several times snacking on ice and uncooked rice. Granted both of them don’t read this blog, I secretly named this girl “Rocky”. I know that was so mean of me back then but moi just kept it real. C’mon, we’re talking pre-teen years circa- 80s! Hmmm…so what is the connection of pica with today’s post?

Impression, impression. The consistency of Jane Iredale Longest Lash Thickening and Lengthening Masara in Espresso (that’s a mouthful) reminds me of mud, that girl “Rocky” used to eat. It’s brown, muddy, a tad sticky, just overall different from what I’m accustomed to. So I hurriedly checked the ingredients list…

Ingredients: Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Copernicia Cerifera Cera, Cellulose, Glyceryl Stearate, Glycerin, Hydrolyzed Algae Extract, Raphanus Sativus (Radish) Root Extract, Tribehenin, Hydroxyethylcellulose, Panthenol, Oleic Acid.[+/- (May Contain) Iron Oxides (Ci 77489, Ci 77491, Ci 77492, Ci 77499), Titanium Dioxide (Ci 77891), Ultramarines (Ci 77007)]

Algae extract in a mascara? what does it do? According to the company’s website “seaweed lipids help condition, moisturize, and protect lashes”. Wax + Seaweed, okay my burgeoning curiosity was partially addressed.

jane iredale longest lash thickening and lengthening mascara review, tips for natural-looking lashes

jane iredale longest lash thickening and lengthening mascara review, tips for natural-looking lashes

This mascara is packaged in a squeeze-type tube with standard size brush that picks all the mud product from inside-out. One thing I learned with mascara application is that you don’t need all the gunk for natural-looking and clump-free lashes. With that said, I had to wipe off the excess first then applied it on my upper and lower lashes starting from the root in a wiggly motion. Did it lengthen and thicken my ever-so-boring lashes? Pictures tell a thousand and one words…

jane iredale longest lash thickening and lengthening mascara review, tips for natural-looking lashes
one coat

You can see little volume and lengthening but definitely not on tarantula proportion (which I’m not a fan of anyways). I like that it’s smudge and budge-free considering the insanely humid weather this time of the year. I have sensitive eyes so I’m glad to report that I had no irritation of sorts while wearing this mascara. It’s also vegan and cruelty-free.

Over and above, it’s a nice mascara for everyday use, especially if you favor natural-looking lashes. The tube itself looks a bit odd because it’s airy, as if there’s nothing inside. I rarely talk about price because it’s relative but at $33, I want over-the-top drama in one coat. Truth is, I can get the same results with a drugstore brand, if not doubly better. And yeah, I’m still hella iffy with the muddy-icky feel. (Geez! Rocky why are you haunting me up to this day? haha!)

jane iredale longest lash thickening and lengthening mascara review, tips for natural-looking lashes

Have you tried this mascara? what’s your fave mascara?



  1. June 12, 2014 / 9:12 pm

    I lol'd at the Rocky/Mud story. I agree for the price you can def get better at the drugstore!

    • June 16, 2014 / 4:37 am

      Yeah, for the price and quality, you can buy 3 or more cheaper mascaras

  2. June 12, 2014 / 9:24 pm

    eh.. $33 is a bit much. I prefer my drugstore mascaras!

    • June 16, 2014 / 4:37 am

      I won't mind if the quality is at least justifiable 'tho

  3. June 12, 2014 / 9:31 pm

    Lol indeed but the look is natural, the price indeed is excessive , but the tube is perfect to have in your make up bag, does it transfer later? panda eyes are horrible,
    I don't like tarantula either
    I hope the make a drugstore , cruelty free, affordable mascara, with the same tube , smudge free, natural looking is that too much asking?

  4. June 12, 2014 / 9:35 pm

    I agree. It seems pricey for what you get!

  5. June 12, 2014 / 9:40 pm

    The Too Faced Better Than Sex Mascara is HG material for me. I'm loving the new Urban Decay Perversion Mascara, and I love the Cargo Mascara Primer + HD Mascara.

  6. June 12, 2014 / 9:48 pm

    I love JI but I like my lashes to look crazy long!

  7. June 12, 2014 / 9:55 pm

    I have never been impressed with Jane Iredale mascaras… they never seem to do a lot for me. I do love her products, but at that price it better look like I have falsies.

  8. June 12, 2014 / 11:05 pm

    I have been interested in trying Jane Iredale since they are low on the chemical nasty list. I think I can skip this mascara. I need a lot of volume and I'm not seeing much with this. BTW that lip color is gorg on you!

    • June 16, 2014 / 4:39 am

      yeah, this is not your must-buy-now kinda thing. Thanks Arielle!

  9. June 13, 2014 / 12:38 am

    What a bummer it's so pricey but it looks amazing on you!

  10. June 13, 2014 / 1:10 am

    I haven't tried this mascara, right now I'm loving Younique 3d Fiber Lash and the L'Oreal Butterfly Mascara!

    • June 16, 2014 / 4:40 am

      I'm so intrigued w/ that Younique, I've been hearing/reading nice things about it

  11. June 13, 2014 / 1:37 am

    I am a Lancome Hypnose or Mally Mascara fan, I didnt see a huge difference in the before/ after

    • June 16, 2014 / 4:41 am

      I haven't tried Mally mascara and all her products, insert "sad face" here

  12. June 13, 2014 / 4:35 am

    Not $33 worth for me. I like MUFE Smoky.

  13. June 13, 2014 / 6:03 am

    You look stunning as always but the price tag makes me skeptical!

  14. June 13, 2014 / 6:15 am

    Oh, lol at Rocky! Rocks and mud! Yuck! On to the mascara – it's a tad pricey for the results, but your lips look fab!

  15. June 13, 2014 / 7:38 am

    I've had dogs with Pica, but never known a person with it. Hope she got treatment! This mascara does nothing for volume, and little for length, from what I can see. Between that and the muddy feeling, I'll pass. I've been wearing Rimmel Scandal Eyes Retro Glam lately and it's battling The Colossal for my fave drugstore mascara!

    • June 16, 2014 / 4:43 am

      No more news about Rocky. Hopefully she outgrew it! Oh I wanna try that Rimmel!

  16. June 13, 2014 / 3:35 pm

    I've never tried Jane Iredale products. I think I'll pass on this mascara. I love your lippie though

  17. June 13, 2014 / 4:47 pm

    I actually had pica really bad with both of my pregnancy. It was a beast…

  18. June 13, 2014 / 7:11 pm

    I don't think I've every tried this brand before but I like a bit more volume and thickness from mascara

  19. June 14, 2014 / 1:24 am

    I have this mascara, and honestly I'm not very impressed with it. I feel like it's not doing anything for my lashes.

    • June 16, 2014 / 4:44 am

      Glad to know we share the same thoughts, what a bummer on the price ha?

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