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If you’re a fan of Asian beauty products, then I am more than certain that you’re familiar with Japanese brand Koh Gen Do. So far I have tried the Maifanshi Moisture Concealer which was a hit,  and Fresh Face blush, unfortunately a miss. For reference, Koh Gen Do’s products are devoid of artificial colors, fragrance, petroleum and mineral oil; they are also cruelty-free.

Not too long ago, HauteLook (invite here) featured Koh Gen Do. Half-awake, the impulsive side of moi triumphed and purchased Maifanshi Mineral Eye Shadow Palette N 302, a limited edition  released last year. (regular retail $59, net wt. 0.18 oz/ 5g).

According to the website, these eyeshadows possess anti-aging properties for a softer and smoother eye area. While it might be true, I wasn’t primarily swayed by its promise. You know my stance; aging is inevitable and the fountain of youth remains a myth. 

Ingredients:

TALC, DIMETHICONE, BORON NITRIDE, NYLON-12, SIMMONDSIA CHINENSIS SEED OIL, CETYL ETHYLHEXANOATE, SORBITAN OLEATE, ALUMINA, ALOE BARBADENSIS LEAF EXTRACT, COCOS NUCIFERA OIL, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, TOCOPHEROL, SODIUM LAUROYL GLUTAMATE, LYSINE, MAGNESIUM CHLORIDE, WATER, SQUALANE, PYRIDOXINE TRIS-HEXYLDECANOATE, BYTYROSPERMUM PARKII BUTTER, TREMELLA FUCIFORMIS POLYSACCHARIDE, ASCORBYL TETRAISOPALMITATE, HYDROXYPROLINE, HYROLYZED COLLAGEN, PERILLA OCYMOIDES SEED OIL, ETHYLHEXYL PALMITATE, BUTYLENE GLYCOL, HYDROLYZED ELASTIN, SODIUM HYALURONATE, SILICA DIMETHYL SILYLATE, GINKGO BILOBA LEAF EXTRACT, ASCORBYL, PALMITATE (+/-) MICA, IRON OXIDES, TITANIUM DIOXIDE, ULTRAMARINES, CARMINE, FERRIC FERROCYANIDE, SILICA, TIN OXIDE

Maifanshi Mineral Eye Shadow Palette N (302) is housed in a clickable, sleek, lacquer-type case. The stunning red top with KGD initials adds a luxurious feel to the palette. The mirror is almost the size of the palette, big enough to use when there’s no decent mirror around a.k.a quick touch-ups. It has two double-sided applicators, they’re cheapo quality (as to be expected) so straight to trash, no bueno. This particular palette has four shades: copper-bronze, brown, purple, light gold.

Now that you know the nitty, let’s unravel the gritty.

Right off the bat, these eyeshadows are sheen and moderately-pigmented so for a more intense look, I recommend applying them wet. The texture is soft and smooth, it’s a bit powdery from the pan but still applies seamless. Worn over an eye primer, it lasted nine hours and was completely budge-free. If you’re into classic and neutral shades, Koh Gen Do is a nice addition to your stash.

For my eye makeup below, I used all four shades: copper-bronze on eyelids, light gold on brow bone, brown on crease, and purple on outer corner and lower lash line. The barely-there lipstick is also from Koh Gen Do (Maifanshi BE02 Coral Beige).

Do you own anything from Koh Gen Do?

Kathryne

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