Finally the wait is over! Professional Makeup Artist and Product Development Maestro Eddie Funkhouser will launch his online store on November 6, 2013. Early this year, I had the opportunity to try some Eddie Funkhouser makeups so I am beyond excited to see more from his stunning collection!
Eddie Funkhouser makeup line targets the masstige market, a.k.a. mass-prestige, or consumers who desire for that high-end feel at affordable prices. For reference, all Eddie Funkhouser makeups are priced below $20.
I asked Eddie Funkhouser some questions and he was very accommodating enough to share his thoughts with TheFabZilla readers:
Moi: Are you planning a F&F discount or Black Friday/ Cyber Monday promo?
Eddie Funkhouser: Yes it is our plan to offer special offers year round. To be privy to the offers be sure to be on our email list by signing up at our Email SignUp link at www.eddiefunkhouser.com We will also be offering sweepstakes on Facebook as well as announcing other promotions thru our other social network channels so be sure to follow Eddie on Twitter, Facebook, Pinterest, Instagram and YouTube!
Moi: Would you be expanding to drugstores? (But honestly, I would be more excited to see EF at Target stores)
Eddie Funkhouser: Eddie Funkhouser products are in select RiteAids and will be expanding into new regions throughout the year. We are also entering a partnership with Urban Outfitters. We will be sold in 50 select stores come November as well as on their website www.urbanoutfitters.com. Continue to check back with us on our site and visit WHERE TO BUY for an updated list of retailers. Please note we are gearing up to approach Target. Fingers crossed!
Moi: What about skincare and makeup tools? Those will be great additions to your portfolio.
Eddie Funkhouser: Right now, we’re primarily focused on our cosmetics line but will definitely work to expand our portfolio in the near future. We do have a skin care product (Eye Cream) in the works and are aiming to launch it early next year! Brushes will also make their debut next year!
Moi: What is the ultimate makeup trend in 2014?
Eddie Funkhouser: Artful Eye liner (Try our Graffiti Liquid Liner and Ultra Definition Eye Lining Stylus), Bold Lips and Full Brows (not my favorite look but you asked) 🙂