// pr sample //
If you haven’t heard yet, Professional Makeup Artist Eddie Funkhouser’s makeup line is now available online. Entering a highly competitive industry, Eddie Funkhouser’s market penetration strategy is crystal-clear: focus on the “mass-tige” (mass/ prestige) or consumers who desire for that high-end feel at affordable price. Initially sold at select Rite-Aid stores, Eddie Funkhouser will be available at Urban Outfitters this November, and hopefully branching out to Target in the coming months.
I had the opportunity to try some Eddie Funkhouser makeups. Yay or nay? scroll down to read further.
Let’s start with the Oil Free Creme Foundation ($14.49, 10g/ 0.3 oz). Available in six shades, I received medium.
What the website says: a featherweight oil-free formula designed to blend effortlessly into skin for a flawless satin finish that wears all day long. It has Vitamins A, C, and E to nourish skin.
Let’s talk about the packaging. Compact, black, minimalist. It does look high-end! The case opens up sideways (from the left where “Eddie” is). It has a mirror and a built-in compartment to store the sponge. If you are OC like moi, the case ain’t fingerprint-proof. Trivial but I had to say it.
For someone who’s accustomed to liquid formulations, I won’t deny that this compact foundation got me thinking like a mad scientist (okay that’s an exaggeration). But seriously, should I use the applicator? stippling brush? flat brush? Which tool gives the best flawless finish? What the what?
After a couple of trials here and there, what ultimately worked for me was to finger-swipe the foundation, apply it on my face in dotting motion, then blend and buff with a damp beauty blender. This approach rendered medium coverage with a barely-there feel.
The texture is soft and satin-like. It did cancel out some redness. Worn over a face primer (and sealed with a powder), the wear time is about eight hours. I had to blot my t-zone and cheeks twice. I also noticed oxidation on the sixth hour. Here’s a before and after photo for your reference:
Next is the Micromineral Foundation Powder ($12.99, 8 g / 0.2 oz). Available in six shades, I chose medium.
What the website says: a highly blendable formula that buffs on like silk, mattifying skin while giving a natural luminosity and weightless feel.
Similar to oil free creme foundation, it also opens up sideways. I like that it has a mirror. It’s supposed to come with an applicator (as shown in the website) but I didn’t receive any. Not a huge deal because I use brush anyways.
So is it a foundation or finishing powder? I say both but I prefer it as a finishing powder to mattify my face. If you want sheer coverage, you can use it on its own over a face primer. Again, here’s a before/after photo for comparison:
Overall, I think the oil free creme foundation will work best for normal to dry skin. It would be nice to see a matte formula in the not-so-distant future. I also wish for more shade selections. I really like the quality of the micromineral powder, it’s comparable to some of my high-end powders!
Finally, here’s a beautiful lipstick to complete my look: the Chromographic Lip Color. Perfect for fall, Modern Marvel is metallic grape with superior moisturizing effect. Yeah, you can skip lip balm because this lippy is uber hydrating!
What the website says: saturates lips with vibrant hues and light reflecting particles for a creamy finish and eye-catching multi-dimensional effects. The color collection ranges from neutrals to brights for a subtle or stand-out pout. Lips stay hydrated and nourished with flower and mango fruit extracts and Vitamins C & E.
To conclude, here’s my Face Of The Day wearing all three products:
Have you spotted Eddie Funkhouser yet?