NYC Primpers, finally your wait is over! If you have not downloaded PRIMP (Pretty In My Pocket) yet, you must do so now and head to your nearest Walgreens and Duane Reade branches to redeem your fabulous perks from L’Oreal Paris.

PRIMP is a free smart phone app that connects makeup passionistas like you and me. You can read product reviews from your favorite beauty bloggers or co-Primpers and claim perks (discounts or freebies) in participating stores.

From July 19- October 19, 2013, L’Oreal Paris is offering five perks associated with five looks. Scroll through PRIMP’s look feeds to discover blogger, user or brand-created looks, tagged with the exact products used then claim the perks, yeah that easy!

You may have read (or heard) that I am one of PRIMP’s Makeup Mavens. As such, you will find my reviews, looks and whatnots featured, together with other beauty bloggers. Treat us like your makeup shopping buddies. Whether it’s yay or nay, rant or rave, love or leave, we spill the beans right at your fingertips.

I was sent some products included in the perks so here’s my version of Summer Boho Chic. 

//PR Sample//

Not in New York? Don’t worry, perks will be rolled out in other cities soon!

Ready to download? here’s the link!
Claim your perks here.
Follow your favorite beauty bloggers here.

*links for your convenience only*

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