Believe me when I say I have the most boring and lifeless lashes. And when it comes to mascara test-drive and whatnots, I’d rather post pictures for comparison than write superfluous dissertation-like reviews. Of course I am just kidding! How can I shortchange ya my smart readers!

So I bought this tarte mascara set a while back from Sephora. It comes with a full size mascara and deluxe lash primer. For reference, tarte gifted Amazonian clay smart mascara retails for $19 and multiplEye lash primer (0.32 oz, full size) for $22. You see I have never incorporated lash primer in my mascara routine so I thought this can solve my painstaking dilemma- how to achieve voluminous lashes and avoid unsightly raccoon-eyes smudging.

tarte gifted Amazonian clay smart mascara ingredients:

Aqua/Water/Eau, Cyclopentasiloxane, Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Alcohol, Propylene Glycol, Triethanolamine, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Acacia Senegal Gum, Vp/Va Copolymer, Phenoxyethanol, Polyvinyl Alcohol, Panthenol, Aminomethyl Propanediol, Ascorbyl Palmitate, Ethylhexylglycerin, Kaolin, Iron Oxides (Ci 77499).

Product claims: delivers 406% increase in lash volume with long-term reparative, rebuilding and strengthening benefits; amazonian clay hydrates dry and brittle lashes to prevent fallout; amazonian clay performs all day by absorbing oil to balance mascara and keep product in place for flake-free longer wear; formulated without parabens, sulfate, synthetic fragrance & dyes, petrochemicals, GMOs and triclosan.

tarte multiplEYE clinically-proven natural lash enhancing primer ingredients:

Aqua, Ethylene/VA Copolymer, Stearic Acid, Cera Alba, Hydrogenated Olive Oil Stearyl Esters, Cera Carnauba, Nylon 12, Glyceryl Stearate, Prunus Amygdalus Dulcis (Sweet Almond) Extract, Hydrated Silica, Silica, Hydrolyzed Soy Protein, Magnesium Ascorbyl Phosphate, Sodium Chloride, Disodium EDTA, Myristoyl Pentapeptide-17, Calcium Chloride, Polyaminopropyl Biguanide, Polyhexamethylene Biguanide HCI, Caprylyl Glycol, Andenosine, Phenoxyethanol, Hydroxyethylcellulose, Dimethicone, Ethylhexylglycerin.

Product claims: one-of-a-kind lash primer that is clinically-proven to immediately increase the appearance of lash volume by 739% while also increasing the appearance of lash length; combines natural plant waxes and film formers to volumize lashes while the proprietary Hydroplant peptide helps improve lash length and growth.

So enough of the blabber and let’s get down to ‘biz. For the nth time, let me show you my natural lashes…

Ready to see those lashes transform?

After curling my lashes, I applied the primer (white-coated lashes)
primer + 2 coats mascara

The nitty-gritty. It felt odd applying the white lash primer but I  did see thicker lashes. Oki, definitely not to the high 739% increase (how did they even measure this? whose lashes??? how many participants? I wanna know!). But one thing I can vouch, I didn’t experience smudging throughout the day even when paired with mah fairly recent fail product Buxom amplified mascara.

Now how smart is this amazonian clay  mascara, you ask? Better yet, is it the elusive holy grail? Well, close to but here’s the thang. While it certainly brought life to my less- than- attractive lashes, it didn’t hold up those nicely curled lashes long enough- I’d say the most was four hours.  And without the pricey primer, I experienced, although minimal, smudging issues. Clumping? most mascaras do when you apply more than what is needed.

And so the search continues for the mighty mascara. I’m on the fence with lash primer, while it’s nice that I have been introduced to it but I find $22 a ‘lil too much for a tube of white substance made from plant wax, #justsaying

Have you tried this mascara and primer from tarte? how was your experience?


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11 thoughts on “Eyelashes Don’t Lie! tarte gifted Amazonian Clay Smart Mascara & multiplEYE Lash Primer Review

  • Really enjoyed your review. It's never fun when products are a let down. Thanks for being honest!

  • Thank you for the review, Kath! You know, I've had this same lash primer for quite a while (it came with a set I received as a gift) and have never even opened it. As I have very long, thick lashes naturally, I never saw the need to use this; just about any mascara at all makes my lashes look fake! However, I always have trouble with smudging due to very oily eyelids and skin. After reading this review, I think I'll bust that baby out and try it as an "anti-smudge" undercoat! Thanks again for giving me the idea.

    • Wow lucky you!!! Wish I have thick lashes :-))) But I do share your sentiments about smudging that's why I was happy that this primer kind of solved that. Wished it was a lil cheaper though. Thanks for stopping by!!!xo

  • Excellent review, love all the photos! I am ALWAYS questioning those stats like 739%, sounds so crazy! I don't think I've ever tried a lash primer that I can recall.

    • Thanks much Tina!!! I wish these companies realize that there are more smart women out there who demand facts rather than claims,right? Truth in advertising is all we ask…

  • I really like Gifted mascara but I'm not a primer person. My lashes are wimpy and get weighed down easily so I never buy primer.

  • I tried this mascara, and this was love from first try, but after a month or so it dried out. I was very upset with theis fact ( What about eyelash primer, I have tried one from Estee Lauder, and it weighed my lashes down, stuck them together and nothing more. So i used it at nights as a lash treatment)

    • Thanks for your feedback! I'll keep an eye on the mascara, so far it hasn't dried out yet for me (goin' on 3.5 wks now). Wouldn't it be nice to have a mascara that delivers all what it should be? I have yet to find the ultimate HG!

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