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Having an open-mind and fashion- forward attitude, I have nothing against advertisements that use “shock” approach to generate hype and awareness. But this lingerie ad from a French clothing company which target kids from 4 to 12 years old somewhat bothered me.

Sans the beehive hairstyle, bold makeup and adult-like poses, there is nothing alarming with this ad. It shows a group of little girls playing in their undies which is a pretty normal occurrence. I mean, I have quite a few childhood photos of me in floral panties playing!  I celebrated  my 2nd birthday dressed in 2-piece bathing suit and it was not even a swimming party! For the life of me I don’t have a clue so I point my finger to my fashionista mom.

So is this ad a form of art or exploitation? With shows like Toddlers and Tiaras, and pre-teen kids demonstrating  back- to- school makeup in Youtube, are we ready to see our children act and look beyond their age? There is a limit to my being open-minded. Let kids be kids. Let them go through a normal transition to adulthood. There is a time for everything. Call it old- school but it’s just me sayin’….

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1 thought on “Lingerie for Kids: Art or Exploitation?

  • that is what you call HURRIED CHILD fashion! It's a different thing when your mom puts you in floral panties when you are a toddler but definitely not lingerie for 4 to 12 year olds. Gone are the pajamas for comfort 🙁

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