The Nordstrom Cosmetics Trend Show Summer 2011

The following constitutes my coverage of the 2011 Summer Cosmetics Trend Show organized by Nordstrom, Ala Moana Center, Oahu, Hawaii. Click photos to enlarge.

Hot right now.

Waking up at 5:00 am to attend a makeup show tells you one thing- I’m a serious cosmetics fanatic. I was really looking forward to this Nordstrom event which only happens twice a year- summer and fall. With the unpredictable traffic in Hawaii, I was on the road at 6:00 am, and yes- with full makeup on. I cannot be late because I wanted to get the best seat. So at quarter before seven, I was probably the 20th person in line waiting for Nordstrom to open its doors at 7:30am.

Loud dance music mix, coffee and pastries greeted the eager attendees at the second level of the Ala Moana Center. To eat or not to? I had coffee and a piece of bread at home so I skipped the sweet offer this time.

Hot coffee and pastries were served while waiting for the doors to open.

Then came the loot bags which were distributed to all attendees in queue. Up close, it is actually a nicely designed purse filled with samples from Laura Mercier ( travel size kohl pencil and a mascara redeemable at the counter), Clarins (mini-treat bag redeemable at the counter), Bareminerals (eyelid primer), among others.

My sample stash. Cute purse it is.

Pre-show, some representatives from the participating cosmetics companies briefly discussed the latest in skincare and makeup world.

Ms. Ferial Boukarroum from Solta Medical talking about CLARO, a revolutionary tool that fights acne thru a combination of light and heat that zaps the acne-causing bacteria

Ms. Jennifer Pierracci from Rodial, a cult brand among celebrities. Victoria Beckham, Beyonce and Jennifer Aniston are some of the noted users.

To say that it is a fabulous show is an understatement. Noted celebrity makeup artists and founders of the top selling brands were present to grace the event. I was so ecstatic to take pictures, film a clipping or two, and write all the important notes I can share to my fellow makeup junkies and friends. A self-appointed multi-tasker I had been.

Event Host Joelle Russo, Nordstrom Beauty Director

Models strutting the runway in bright and bold colors. Beautiful BRIGHT now is the theme of the event.

One of the most anticipated guests was no less than Oprah’s Makeup Artist, the very talented and uber-entertaining Ross Burton. He demonstrated during the show how to apply some of his favorite makeup brands. He also filmed the excited crowd who altogether chanted ” Aloha Oprah! Congratulations “.

Ross Burton showing various ways to use Yves Saint Laurent’s Touche Eclat

Ross Burton applying NARS Body Illuminator in one of the lovely models

In between the show, there were prizes raffled- some were picked from the entry forms and tweeps! How about going home with a brand new Clarisonic Skincare Brush and Philosophy Oxygen Peel Kit? I was praying to have my name called. But nah- it wasn’t my day.

The tweeter TV. I was too focused listening, I totally forgot about tweeting!

Philosophy’s Education Manager Jeff Cornet making a commitment to women on how to get amazing skin  using The Oxygen Peel Kit

A skincare enthusiast, I am in awe to see the creator of the famous Obagi skincare line- Dr. Zein Obagi. (A personal trivia, he said he was stationed in Hawaii for two years when he was serving the military several years back). Dr. Obagi talked about the future of skin health, in particular Oclipse (sunscreen and primer in one) and Ossential (reduces large pores).

Dr. Zein Obagi on “The future of skin health”.

Then came my favorite celebrity manicurist- Deborah Lippmann. She cut and painted Lady Gaga’s nails with bright yellow (called yellow brick road)  in her Grammy awards performance. I learned a new trend “the love finger”- you wear a different nail polish color in your ring finger. Tomorrow, I will rock this love finger!

Deborah Lippmann, the founder and creator, came with her husband whom she described as the only straight man she knows that understands and breathes nail polish. 

I gotta paint my love finger yellow!

Okay, I got distracted by those fab stilettos!

As if it wasn’t enough, the crowd met fragrance designer extraordinaire Mr. Geir Ness. His most recent claim to fame was being the official fragrance in the Grammys. His fragrance Laila is named after his mother, and is Norway’s first international fragrance.

Geir Ness’s fragrance was inspired by the Norwegian wildflowers he would pick in the mountains as a kid together with his mom.

Want to be rescued by a team of superheroes? That was the theme of Clarins, headed by the dynamic Retail Merchandising Executive of Clarins USA, Gary Walker. Attendees were treated to free samples that address their skin issue. I made sure to have mine covered- prevent wrinkles and lighten dark pigmentation.

I was rescued by Gary!

The hype continued to build up as Chanel’s National Makeup Artist RC Stevens wowed the crowd with his mighty grooves. If not for my camera and all, I would have stood up from my seat and danced with him (you know I’m not kidding right?) RC briefly talked about Coco Mademoiselle fragrance and Vitalumiere perfecting makeup SPF 15.

The uber-talented and wittingly funny RC Stevens

After the show, a throng of women were treated to makeup and skin consultations with these celebrated Makeup Artists and their team. I don’t know where to go first so I let my wandering feet  lead me. Enjoy the photos fab readers!

The Superheroes team from Clarins

Gary and Moi

MUA Fernando from Chantecaille and a lovely attendee during a makeup consultation

Celebrity Manicurist Deborah Lippmann busy filing nails as husband explains the products to  clients

Fab Kath meets RC, National Makeup Artist of Chanel

One of the busiest counters after the show- Bobbi Brown.

The Founder and Creator of Laila, Fragrance Designer Geir Ness

Geir Ness signing a photo souvenir. He spelled my name right. Bravo!

Oprah Winfrey’s Makeup Artist Ross Burton during a step-by-step makeup demonstration

The very stylish and friendly Ferial (Solta Medical) and Moi. Love her wedges!

MAC  Surf Baby Collection. Staff busy as a bee.

Upbeat music playing while I fight the urge against impulse buying.

500+ people, predominantly women (okay a few sightings of husbands or boyfriends) flocked the counters.

Yes, bright lips are in. Rock that coral/ orange, baby!

I definitely enjoyed this event and I can’t wait to attend the next one. Again, bright lips, colorful eyes, sun-kissed skin, black-rimmed eyeliner, bold nails are the looks to go this summer!

P.S.

I will be doing a separate review on products I got from this event. Till then. Stay fab everyone! xoxo, Kathryne




    

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2 Comments

  1. May 29, 2011 / 6:04 pm

    Exciting experience FabKath….please continue to blog so we, your FABFRIENDS could get useful advice to maintain our FABBEAUTY:)

  2. marion santos
    June 4, 2011 / 7:48 am

    wow !! its so nice to see photos of events like this.. nice one bff.. clarins is a luxury brand.. right ? now question, how do you pronounce it (clarins) ? the right way ?? please advise .. love you

    Marion Santos

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