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Still part of my birthday beauty haulage, I randomly ordered these lipstick shades from Giorgio Armani when its website was running 20% on all online purchase. I purposely omitted looking at swatches because I figured "bold or not, I'm going to wear it regardless". Was it love at first swipe for all three lippies? Read further for the reveal.
Packaging-wise, Giorgio Armani lipsticks are undeniably mod, luxurious, and sophisticated. The tube is quite hefty and closes magnetically, a pretty neat feature because it prevents inadvertent uncapping. As you can see from the photos, these lippies are encased in either red or black lacquer for line differentiation. Black is for Rouge d'Armani which claims to have exceptional long-wear and hydrating formula; Red is for Rouge Ecstasy, the first "CC" or color and care lipstick.
The shades that I picked up are Rouge Ecstasy Orchid 505, Rouge d'Armani Sheers Pink 503, and Rouge d'Armani Sheers Plum 604.
Let's start with Rouge Ecstasy Orchid 505 ($34, 4.2ml 4g 0.14 oz), a luminous neutral pink which renders commendable hydration with ulta-short staying power, two hours at the most. It feels thicker on the lips compared to Rouge d'Armani. This is the lipstick I wore for my birthday. I used it before I took photos, that explains the slight erosion. If I were to base this particular shade (there are 36 in total!) solely from the website description "saturated color and impeccable hold", I'd say it wasn't the case for me. I had to retouch few times and coat my lips three times to make the color noticeable. Photos don't lie.
Next is Rouge d'Armani Sheers Plum 604 ($34, 4.2ml 3.8g 0.13oz). This shade is from The Summer 2014 Bright Ribbon Collection, an online exclusive. "Brilliant bold color and hydrating as a balm", those were the very words that enticed me. As a lover of bright lipsticks, and purple for that matter, my excitement was rather short-lived.
I have no qualms with the formula because it is very hydrating, the feel of which is better than Rouge Ecstasy. But when marketers use strong words such as bold and brilliant, at least substantiate the claim with proof, pow, and wow. I know sheerness and pigmentation are apple and orange but there has to be a connection in between. Disappointed, you bet I was. Here's moi after two swipes of Plum 604.
I saved the best for last because it is my only favorite from the whole experience, Rouge d'Armani Sheers Pink 503 ($34, 4.2ml 3.8g 0.13oz). This is a great neutral everyday lipstick which glides seamlessly and moisturizes superbly. It's brown pink so it's universally-appealing to say the least. Wear time is three hours and completely gone after a meal.
Lipstick like fashion, is personal and relative. Some days I want it sheer but most days I go for bold. And yeah, not everything garbed in luxury warrants a rave review. Ergo, just because it's Giorgio Armani, it has to be lipstick-smackin' good. Certainly not with the first two. Case closed.