Why even replace water? Is that what you're thinking? Just so we are on the same page, we shall refer H20 a.k.a water as an ingredient in skincare rather than what we use to wash our face, oki?
PUR attitude is a relatively new skin care line by American MD Labs. According to Founder David Pollock, an industry veteran with more than 20 years experience in formulating beauty products, "Pur attitude replaces water found in traditional skin care products with Hyaluronix, a beauty ingredient that has similar composition to the hydration substance found in human cells. In combination with essential vitamins, anti-oxidants and nutrients, Pur attitude is redefining beauty with 100% pure and active skin care ingredients".
Why reinvent the will? In principle, skin absorbs about 60% of what is put into it. Water dilutes the actives yet most beauty products list water as their main ingredient. Pur attitude replaced this diluent with Hyaluronix, a more effective substance that hydrates the skin.
I was sent a starter kit that includes face wash, moisturizer and eye cream. As you may or may not know, I have oily skin, occasional breakouts and dry under eye area. I'm also into anti-aging products. #womenproblems.
Purifying Rice Face Wash ($18, 6.6 fl oz.)
Ingredients: Sodium Hyaluronate, Aloe Barbadensis Leaf Extract, Sodium Lauryl Glucose Desyl Glucoside, Carboxylate, Lauryl Glucoside, Cocomidopropyl Betaine, Hydrogenated Jojoba Oil, Jojoba Esters, Lycopene, Glycerin, Carrageenan, Tangerine Oil, Lemongrass Oil, Hydrolyzed Rice Protein, Carmine, Beet Juice, Potassium Hydroxide, Carbomer, Benzyl Alcohol, Glucosamine HCl, Triticum Vulgare (Wheat) Flour Lipids, Dehydroacetic Acid (Paraben Free)
My take: It's a soap-free cleanser with tiny beads for gentle exfoliation. Being soap- free means it doesn't lather, which you probably know by now that lather doesn't translate to being clean. This face wash leaves my skin feeling soft and fresh. Plain and simple.
HydroDrench Moisturizing Gel-Cream ($68, 1.7 fl oz.)
Ingredients: Sodium Hyaluronate, camellia Sinensis Leaf (White Tea) Extract, Cucumber Fruit Extract, Glycerin, Hydrogenated Lecithin, Hydrolyzed Jojoba Esters, Hydrolyzed Rice Protein, Silk Amino Acids, Apricot Full Extract, Melon Fruit Extract, Pomegranate Extract, Rose Extract, Vanilla Fruit Extract, Passioflora Incarnata Fruit Extract, Raspberry Fruit Exctract, Cananga Odorata Flower Extract, Coconut Fruit Extract, Orange Peel Extract, Butter Extract, Sweet Almond Fruit Extract, Lemon Peel Extract, Pineaaple Fruit Extract, Grapefruit Peel Extract, Sandalwood Extract, Rosewood Extract, Coffee Seed Extract, Caprylic/Capric Triglyceride, Shea Butter Fruit, Cholesterol, Ceramides EOP/EOS/NP/NS/Ap, Caprooyl Phytosphigosine, Caprooyl-Sphingosine, Carageenan, Carmine Beet Juice, Carbomer, Potassium Hydroxide, Glucosamine HCl, Triticum Vulgare (Wheat) Flour Lipids, Dehydroacetic Acid, Benzyl Alcohol (Paraben Free)
My take: This is truth in marketing. I'm usually disappointed when a certain brand labels itself to be all-natural only to see a miniscule amount of "natural" extract at the bottom of the ingredients. As you can see, water is nowhere in the list and sodium hyaluronate is first. Sodium hyaluronate is a popular ingredient in anti-aging products because it makes the skin moist and supple. It attracts and binds to water which helps reduce the appearance of fine lines and pores.
This product works for all skin types, is lightweight, and gets absorbed onto the skin fast. I feel that my face is being "pulled" up right after applying and my open pores were somewhat reduced albeit tentatively. I also use this as my makeup primer and it does the job. 2-in-1? you bet. I had no new breakouts, thankfully!
Multi-Effect Eye Cream ($58, 0.5 fl oz.)
Ingredients: Sodium Hyaluronate, Cucumber Fruit Extract, Cornflower Extract, Glycerin, Hydrolyzed Rice Protein, Hydrolyzed Rice Bran Protein, Soybean Protein, Oxido Reductases, Hydrolyzed Jojoba Esters, Squalene, Palmitoyl Tetrapeptide-7, Acetyl Octapeptide-3, Sapindus Mukurossi Fruit Extract, Enteromorpha Compressa Extract, Caesalpinia Spinosa Gum, Hydrogenated Lecithin, Shea Butter Fruit, Caprylic/Capric Triglyceride, Cholesterol, Caprooyl-Phytosphigosine, Caprooyl-Sphigosine, Ceramide EOP/EOS/NP/NS/AP, Carrageenan, Caffeine, Niacinamide, Caramel, Carmine, Carbomer, Silica, Titanium Dioxide, Iron Oxides, Potassium Hydroxide, Glucosamine HCl, Triticum Vulgare (Wheat) Flour Lipids, Dehydroacetic Acid, Benzoyl Alcohol (Paraben Free)
My take: Like the moisturizer, this is also lightweight and is readily absorbed onto the skin. I use this mostly in the evenings. A pea- size amount is enough to hydrate my dry under eyes.
Over-all take: Sodium Hyaluronate sounds promising. Will this be the coveted fountain of youth? That remains to be seen after 30 years (I wonder what will be the blogging platform in the future). But for now, if you are looking for cruelty-free and natural skincare products, check out PUR attitude .
Where to buy? Online
*Sent for review; links for reference only. When it comes to skincare, I encourage you to read and research. Some people react to natural ingredients. What works for me may not for you and vise versa. Knowledge is power.*